Dassault's Assault on the Automotive Showroom

I picked up this story from India of Dassault Systemes proposing to replace the car dealer showrooms with virtual ones. K Rajani Kanth of Business Standard reports:

As in the real automotive sales sites, where a prospective car owner walks into a showroom, selects his vehicle and gets a sense of the interiors and exteriors before actually buying it, the virtual dealership enables him to do all this, too, including opening the doors to have a glance at the car’s features, but through a simulator.

Presumably they are making use of the VirTools software reading data from cars designed with Catia? Dassault Systemes India president Andy Kalambi expands:

We recently signed large deals in Australia and China for deploying virtual dealership simulators to Honda and Mercedes-Benz, respectively. We are currently in talks with all the major two-wheeler and four-wheeler makers in India for implementing the same."

The $1.7 billion-a-year Dassault is described as "the over $2-billion company."

Source.