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Mar 01, 2009


R. Paul Waddington

There is an adage oft quoted in business that says, “never tread on people on your way up as you may need them on the way down”.

Never truer has this been for Autodesk than it is now. With falling sales/revenue it will never be ‘more right’ for Autodesk’s Bass the Boss set his little workers hard at the task of ensuring outstanding issues with licensing, bugs and troublesome software is rectified and that the widespread disquiet in the Autodesk customers base is addressed properly.

A drop of 29% might look sad but, at the end of the day, it is the many millions of AutoCAD users Autodesk may need to keep on side to insure their business by ensuring their customers are profitable and productive and have no reason to look elsewhere, when times are better or, to reduce costs now.

It may also pay Bass the Boss to bring an end the waste of resource and money on pointless legal stoushes; a ‘small’ about of money would be saved now but both this and being more attentive to existing customers will returning much good will important for the future!


Thanks for the figures, I quoted you on IntelliCAD.net: http://www.intellicad.net/profiles/blogs/autodesk-earnings-down-stock

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