For the last 50 years, the US$ was been the universal currency. I recall as a kid growing up in a northern Canadian aluminum-smelting town asking my dad why the price of aluminum was priced in US$/pound.
It was only natural for exporters to price their products in US$. America was the biggest economy in the world, the US$ was the universal currency that every bank understood, and -- conversely -- US banks didn't like dealing with foreign money, charging hefty exchange fees.
With the US$ severely weakening against other currencies, exporters are wondering what to do. Do we dare switch to the Euro?
India software developer SYCODE did that this week. What used to be in US$ is now priced in Euros, typically e195. The reason:
The US dollar is turning weaker and the India Rupee is turning stronger. We are getting screwed both ways. Euro and Rupee appear to be going upwards hand-in-hand.
It's the same here in Canada, where the CDN$ is now even gaining strength against the Euro!
The problem, as I see it, is the reaction of Americans. Will they (1) stand for paying in non-US currency, and (2) even know what a Euro is?