Memory Prices Higher at FutureShop?

I was just reading about a worldwide glut in computer memory causing prices to drop.

I just wrote an entry in my Digital Camera Fan weblog about my mother-in-law wanting a digital camera, and that she would have to pay an extra $25 for a 2GB memory card.

I was in FutureShop yesterday overhearing a customer disappointed at the higher-than-last-week's-advertised price for 2GB SD cards.

And then it all came together: Was FutureShop upping its prices on memory cards during the frantic gift-giving season as a way to increase profits? I was used to 2GB SD cards going as low as $20 these days. Searching the futureshop.ca Web site, the lowest price is now $33, although you can pay $22.50 each if you buy a pair. (Give the other one to a friend.)

Even its price for the 4GB SDHC card, which had been as low as $56, has now shot up to $99. I checked out other electronics dealers, and found that FutureShop had the highest prices in 2 out of 3 cases. In order of lowest to highest prices:

Staples.ca
-- cheapest 2GB card: $30
-- cheapest 2x 2GB bundle: $20 each.
-- cheapest 4GB SDHC card (with reader): $49. (*)

LondonDrugs.ca
-- cheapest 2GB SD card: $30.
-- 2x 2GB bundle: not available.
-- cheapest 4GB SDHC card (with reader): $55.

FutureShop.ca
-- cheapest 2GB card: $33
-- cheapest 2x 2GB bundle: $22.50 each.
-- cheapest 4GB SDHC card (with reader): $99.

BestBuy.ca (owns Future Shop)
-- cheapest 2GB card: $37
-- cheapest 2x 2GB bundle: $20 each.
-- cheapest 4GB SDHC card (with reader): $79.

Walmart.ca (in store stock and prices differ from Web site)
-- cheapest 2GB card: $54
-- 2x 2GB bundle: not available.
-- 4GB SDHC card: not available.

(*) This is an advertised special, so take the ad to FutureShop, and pay just $44 (price matching, plus 10% of the difference).

Comments

[Photoshop Tutorials by Aaron]

Not sure what's going on with the price spike, but I did see that Staples had good prices. Even on notbook memory, the prices were really cheap.