Steve Johnson's blog nauseam blog alerted me to the problems AUGI is facing. For the last ten years, the Autodesk User Group International's operations have been run by SolidVapor. In exchange for giving advertisers access to 50,000 software users, SolidVapor organized and helped fund the Web site, now-defunct print magazine, electronic magazine, regional CAD Camps, the annual Autodesk University user group conference, and more.
The ten-year agreement ended last December, and now it's a bit of a question of how these services will continue -- tough decisions for the AUGI board.
Having served on a number of boards of volunteer and non-profit organizations, I can understand the difficulties the AUGI board has been facing since December. I propose that AUGI's primary problem was that membership had been free, and so AUGI now has no independent source of revenue. With no indie income, AUGI cannot on its own afford to hire the full-time workers needed to maintain the Web site, plan conferences, and all the rest of the good work it does.
Free-in-exchange-for-advertising is the devil that AUGI paid, and who publications like WorldCAD Access pay. The difference is that this blog takes 30 minutes a day and is like a hobby; serving 50,000 170,000 members takes an organization of full-time, paid staff -- and that ain't no hobby for nobody.
Unless AUGI can find another sugar daddy (as Autodesk used to be, before SolidVapor), it's going to have to start charging an annual fee to members -- and face the plunge in membership number from 170,000 to ????.
Recent Comments