Clash of the CEOs
One week the ceo of PTC reaffirms his love for Industry 4.0, and the next week competitor Dassault Systemes sloughs it off as yesteryear's technology.
(Industry 4.0 goes beyond concepts like the industrial Internet and the digital factory. Industry 4.0 completely digitizes physical assets and integrates them into digital ecosystems that include partners all along the value chain, from suppliers to customers -- from PwC Canada.)
Here is what the two chief executive officers had to say to financial analysts last month:
Jim Heppelmann (ceo PTC): "I'll start with smart connected operations, what we call SCO, which is all Industry 4.0 factory automation. During the quarter, we closed an expansion deal in the Americas with one of the leading global food and beverage companies to extend their Industry 4.0 initiatives across their entire manufacturing footprint.
"That's a space where in my view we're selling a surprising amount of ThingWorx technology and Vuforia technology, but frankly we could sell a lot more if we had a partner who had a customer base and gave us more credibility and so forth because most people don't think PTC as a provider of factory automation amazing technology. We happen to have a very good product.
"...of course, we're looking for other partners, we've spoken of our desire for example to have a similar strong partner that might help us in Industry 4.0 factory automation.
"If you do that SCO work, factory Industry 4.0-type deployment that could be either on premise or on the cloud. And frankly a lot of this is on premise today."
Bernard Charlès (ceo Dassault Systemes): From our perspective, Industry 4.0 is yesterday’s way of thinking, with people applying new technology to old ways of working together. That is not enough. And digitalization is not enough either, it can be a catalyst but it needs more.
"Tomorrow is about the makers and innovators, basically the ecosystem, about inventing new things and changing the way you do things in order to innovate with the end-customer or consumer in mind, leading also to the creation of new type of services and new content that industries can offer to their clients.
"The 3DEXPERIENCE marketplace positions Dassault Systèmes as a catalyst as well as an enabler of this transformation by connecting buyers and sellers of design and manufacturing content as well as services worldwide. Among the first services of the 3DEXPERIENCE marketplace, which we opened last January, is 3D printing services enabling any buyer, someone who wants to produce a 3D part, to find a seller, someone who is going to produce that 3D part. So we are becoming part of a transaction, the transaction bringing together the buyer and the seller, hence the term marketplace."
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PTC source: https://seekingalpha.com/article/4163907-ptcs-ptc-ceo-jim-heppelmann-q2-2018-results-earnings-call-transcript
Dassault source: https://seekingalpha.com/article/4165852-dassault-systemes-dasty-ceo-bernard-charles-q1-2018-results-earnings-call-transcript