World domination is a nice present for anyone's 4th birthday party.
Latest stats show Android swallowing up the mobile world, now at 75% market share. Not only growing to be the biggest, but growing the fastest, too. If you write an app for Android, your market is 5x larger than for iOS.
I point this out, because the CTO of a CAD company told me that he sees iPhones "everywhere." Just sit at a cafe (this was in Europe), and watch people, he told me. "Everyone I see is using an iPhone." He uses an iPhone, of course, and so his company's first mobile software will be written for iOS.
I think he is, however, suffering from association malady (my term). You can experience the effect when you get a new automobile, say a Honda CR-V. Suddenly, you are noticing how many Honda CR-Vs are on the road. "There goes one... there's another one... wow, another one!" -- something you would not have noticed before your purchase. Similarly, I use Androids, and so what stands out for me is the large number of people not using iPhones.
So, it is important to debase your subjective association malady through objective statistics. (Objective statistics can, of course, become subjective when we pick those that match our perception.)
Now, there are two parameters you need to check before accepting marketshare claims: (a) is the market of one geography, like USA, or of the entire world? and (b) is the marketshare of the last three months, or for all recorded time?
The answers in this case are (a) the entire world; and (b) as of the last three months, as described here:
According to the International Data Corporation Worldwide Quarterly Mobile Phone Tracker, total Android smartphone shipments worldwide reached 136.0 million units, accounting for 75.0% of the 181.1 million smartphones shipped in 3Q12.
Here's the breakdown of just how broadly Androids phone -- not tablets, note -- are used:
- 136 million units shipped in Q3
- 92% year-over-year growth
- 75% marketshare in Q3
- 30 millions units shipped in Q3
- 57% year-over-year growth
- 15% marketshare
Everyone else has 4% or smaller market share. Because Android is growing twice as fast as iOS, next year's numbers will be even worse for Apple. Happy 4th Anniversary, Android!