Kevin Shalvey of Investor's Business Daily is reporting that the number of active users for Autodesk's recently-acquired Facebook-based Socialcam fell 75% in the past month:
...through the first days of August, video-sharing app Socialcam was the No. 1 most-used application on Facebook, with 70 million-plus people using the app at least once a month.
As of Sept. 5, Socialcam's monthly Facebook user count had fallen to 16.6 million... It no longer ranks in the top 15.
Soar with facebook, Die with facebook
Mr Shalvey explains why Socialcam's numbers fell off the cliff:
Socialcam's users shot up earlier in part because of Facebook's "social graph," which let users' friends on the social network see which videos the friends were watching.
But Facebook changed social graph to let users opt out of letting their friends see which videos they watched. Thereafter, Socialcam's user numbers started falling.
He reports he was in conversation with Socialcam CEO Michael Seibe, but the line went dead after (a) Autodesk began acquisition talks and (b) the numbers began to fall. Autodesk paid $60 million.
(Hat tip to Tony Tanzillo.)