Marketing departments love it that CAD models generate lifelike renderings -- as do the CAD and rendering software companies who make the millions licensing their software. Manufacturers, such as car makers, can stick their next model on brochures and ads without having to hire the camera crew -- or even have bring the car on-site. It's all virtual.
(Yes, every car commercial you see on tv is fake. The car was never filmed speeding through the parkade or bursting out of old self. That disclaimer about the car being driven on a closed course? It was driven on no course.)
Car manufacturers are reliable; their fake-car ads run when the real car becomes available for purchase. Not so in the kickstarter-world, where innocent hopefuls pony up their $20 bills for the temporary thrill of being preferred customer #1 or #100.
I became concerned seeing the beautiful Pebble watch rake in $10 million on Kickstarter. I knew that the watch's images were perfect renderings, not imperfect results from manufacturing -- the display especially, because I already own an Android watch from Sony, and it is imperfect.
And so I was pleased to read this morning that Kickstarter is now banning renderings of proposed projects. Reports Scott Lowe of Verge:
Effective immediately, new Kickstarter campaigns will be unable to use simulations or design renders to illustrate what a completed product may look like or how it may function. Instead, creators must provide photos or video of prototypes as they exist at the time of posting.
The legal limitation of CAD renderings has be reached. When will the same occur to "democratized" FEA?