In the 30 years that desktop CAD has been enriching our lives, competitors have been loathe to name each other, with few execptions. In particular, press releases announcing competitive wins have typically been against AnonCAD, that CAD system that seems to have close to 99% marketshare, judging from how often it appears in press releases. I don't know if this was an unspoken gentleman's agreement or simple reticence.
(A "competitive win" is when one vendor replaces the CAD system of a competitor. The "win" is usually less impressive than the resulting press release lets on, for it can take years to fully displace the CAD system that formerly enjoyed Most Favored status. In some cases, just one department at MegaCorp switches; or perhaps a new, non-core software package is being adopted, replacing nothing; or in rare cases, upper management was indeed convinced to junk those aging VMS boxes for Windows XP.)
This morning, however, Autodesk went whole hog in naming names:
- PTC's Pro/ENGINEER lost to Autodesk's Product Design Suite annd [sic] Vault Professional at Humanetics Innovative Solutions
- Pro/E lost to Factory Design Suite at Sunkist Research and Technical Services
- Think3 lost to Product Design Suite, Vault, and Inventor Publisher at Paulmann Licht
- Dassault Systeme's SolidWorks lost to Product Design Suite and Vault Workgroup at Kenall Manufacturing
- Siemens PLM Software's TeamCenter lost to Product Design Suite and Vault Professional at NIOB
There are no details on what the competitive wins consist of, except in one instance: a division at Sunkist (Sunkist Research and Technical Services) "selected Autodesk Factory Design Suite software over PTC Pro/ENGINEER software to design the company's flat fruit-packing machine facilities." This tells me that Pro/E is still used elsewhere at Sunkist; as well, the new software is typically used for new projects, and so Sunkist R&TS probably continues to use Pro/E on existing ones.
Actually, I think Autodesk's purpose for this press release is to quiet down the logic expressed regularly by PTC management during quarterly conference calls, in which their thinking is expressed something like this:
a. The CAD market is mature and so it cannot grow
b. We gained several customers last quarter
c. Ergo, our marketshare is growing at the expense of our competitors
With this press release comes Autodesk's virtual "So 2x boo on you, PTC!" reply.