Here I am in sunny San Francisco, forgot my sunglasses at home. I can't write about what's being told here until Monday, due to the NDA (that we haven't been given to sign).
While we were sitting around having a 10am breakfast, a Dell rep handed around their Ultrabook, which came out a month or two ago. Slim like a macbook Air. But, as the other Canadian editor here remarked, lacking in a sufficient number of ports. Which made me ask, "How thin is too thin, before you lose too many features?" I'd rather have a 3/4"h notebook with all the ports (and power longevity) needed for the road, than a 1/3" one.
Right now we are hearing about how the movie Hugo was rendered. A video playing in the background shows scenes from the movie, and then fades in the green screen to show all that was computer animated and then composited to merge the real and the fake. Gigagbytes of data per shot, data that gets moved around the world for 24-hour rendering in farms. Each office specializes in a different step of the film's production.
There are about 50 media here from at least a half-a-dozen countries. What's interesting to see are the two types of cameras being used. For the most part, they are DSLRs or Android cell phones. I seem to be the only one with a compact digital camera.
The opening video had new Dell customers talking about the problems they experienced with iMacs. Also how video type people being let down by the changes Apple made to Final Cut. The message the company is trying to get across is: Dell = Reliable, Apple = Unreliable.