Ken Versprille of CPD Associates has a pretty interesting story about a significant shift at a car maker:
The Board of Directors-level decision at Daimler AG to shift all their product development to the Siemens PLM Software tool stack has dramatically shattered the complacent mindset that had been growing in automotive product lifecycle management (PLM) circles these past few years. The belief that Dassault Systèmes had captured and would retain a lion's share of European automotive OEMs was held by many executive insiders and industry observers alike.
He lists recent decisions by auto manufacturers upon re-evaluating their PLM systems:
- Nissan - stayed with Siemens PLM Systems
- GM - stayed with Siemens
- Chrysler - switched from Dassault to Siemens
- Ford - switched to Dassault
- Daimler - switched from Dassault to Siemens
Mr Versprille wonders if Daimler's switch away from Dassault will become the norm for most other car makers. This, coming on top of the condemnation by Autodesk ceo Carl Bass, who last week described his primary competitor's growth "by obfuscating":
[Dassault] are trying to grow by obfuscating financial results. They are not really growing, and they are kind of losing in the market.