Already the wealthiest CAD company in the universe, Autodesk looks to increase its revenues even more by charging 3x higher upgrade fees a year from now. In the PDF file provided at its Simplified Upgrade Pricing Web page, Autodesk states:
After March 16, 2010, upgrade and cross-grade prices and retroactive Subscription fees from the three previous software releases will be priced at 50 percent of a full license, no matter which release you are using today.
The reason is to make it painful for you to stay off subscription, or ever dream of getting off subscription in these recessionary times. However, once most customers are on subscription, Autodek will start increasing subscription fees as well. It is inevitable as Red River flooding.
Autodesk calls the new pricing plan "simple;" I'd call it "penalizing customers while they are down."
High pricing, however, creates opportunity. For instance, airlines are now charging over $200 to bring along pets in the cargo hold. This has allowed Pet Air to offer flights for pets at $150. Competitors of Autodesk are probably popping champagne corks at this early hour, gleefully planning their new marketing themes.