"PLM" More Powerful than "Web 2.0"

"...we're now witnessing the backlash against Web 2.0 and a plethora of me-too business plans, marketing pitches and analyst reports exploiting the nebulous phrase," says Gavin Clarke of The Register.

Here is the remarkable part: Not a single marketing department or hired PR firm has managed to slip "Web 2.0" into their spin for CAD software companies. That's is truly a remarkable testament to the holding power of "PLM," which has dominated CAD press releases since early 2000 -- some sort of record, I would imagine, for an acronym-du-jour.

(In my collection of press releasees, the first to mention "PLM" is from Intergraph, dated January 21, 2000: Intergraph Corporation and SAP A.G. today announced they have signed a memorandum of understanding for joint development to integrate mySAP.com solutions from SAP, including those for product life cycle, supply chain and customer relationship management (PLM, SCM and CRM), with Intergraph's integrated life cycle engineering solutions.

(Four months later, CoCreate is the next to use "PLM" in a press release, but once again in cooperation with SAP. Thus, we can blame "PLM" on the German company, SAP, the technology-term that has sapped the patience of this editor.)

Comments

A small company by the name of QuestOne had the first press release or news mention of PLM... dated 2/8/1999
(QuestOne Addresses Looming Product Life-cycle Management Crisis in Automotive, High-Tech and Pharmaceutical Sectors;
Fortune 500 Corporations Embrace First New Approach to Decision Making in 50 years
) (google it).
i2/Aspect follwed later that Fall 99 with their "PLM" partnership. Then in 00, did SAP and the rest jump into the fray.

[Martyn Day]

So many vendors have invested so much PR and marketing in hyping PLM confusion messaging that they are kind of stuck with PLM until it eventually happens or, more likely, one vendor makes more headway (with either industry analysts or sales) with something ummm, how could i put it? Something more meaningful.

I'm sure PLM goes back before 2000. Dassault has laid claim to be the originator a number of times. I'm not sure if this is true either. Who remembers who named the disease called Herpes?