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Mar 14, 2006

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Wes Macaulay

Sketchup as BIM? No way, Jose! Still, the acquisition paves the way for Google to get into the AEC market in greater degrees. They could certainly develop it into something BIM-like, and here's hoping they do. Revit needs the competition ;-)

Mark McDonough

Google Earth Pro 3, and it's predecessor Keyhole Pro 2, mostly targeted land and urban design professionals in this A/E/P firm. Now with some compelling examples created by some of our architects, where they plunk down SketchUp models into Google Earth terrains, and create fly-around movies of them, the architects are asking for Google Earth. The plugin requires that SketchUp and Google earth be running on the same machine... smart (in terms of selling products). Google Earth Pro + the 3 premium modules (the premium modules is what makes Google Earth Pro worth using), has an aggressive pricing model in favor of Google, in that the software is paid for on a yearly contract basis. The last time around we bought licenses the list cost was approx. $1500 per year (Pro version + the 3 premium modules).

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