Autodesk 3.0

A favored buzzword of future Autodesk ceo Carl Bass is "Autodesk 3.0". What is it? From BusinessWeek Online:

"...Autodesk 3.0, where it will sell software to manage the entire design process."

"... because it's almost time for Autodesk 3.0."

"We've both been formulating it for a long time, and a tremendous amount of it is going from 2D to 3D. The second thing that's really important is helping to manage the creative process. We want to make tools to manage the process."

Sounds like PLM.

Comments

[Brian Myers]

Thanks for the link!

Yes, Autodesk has been moving in that direction publically for at least the last year and subtley for longer. Perhaps the best line is:

"We simulate some form of reality, and we do it in four industries: manufactured (products); buildings; infrastructure of the world, like streets, bridges, and roads; or films and games. In every case, we give people creative tools to take an idea and turn it into a digital model."

Oh yes, PLM is on the way. I prefer this term even better "ADC" or Analytical Data Control. Real and virtual data is stored and controled within in a pure Analytical environment. This is more than project or data management, it's a Analytical environment for the storage and manipulation of real and simulated data for whatever task is at hand.